Ram CEO Tim Kuniskis has officially confirmed that the brand’s upcoming mid-size pickup truck will be named the Dakota. This marks the return of a familiar nameplate discontinued in 2011, signaling Ram’s re-entry into a competitive segment currently dominated by the Chevy Colorado, Ford Ranger, and Toyota Tacoma.
The Dakota’s Return: Why Now?
Ram left the mid-size truck market over a decade ago, focusing instead on full-size trucks like the popular Ram 1500. However, the growing demand for smaller, more fuel-efficient pickups has prompted the company to revisit this segment. The Dakota’s revival reflects a broader industry trend: automakers are responding to consumer preferences for versatile vehicles that balance capability with practicality. The mid-size market is increasingly attractive as gas prices rise and urban driving conditions favor more manageable vehicle dimensions.
Powertrain and Pricing Details
The new Dakota is slated to enter production in 2027 at Ram’s Toledo, Ohio assembly plant. It will feature a traditional body-on-frame construction, ensuring durability and off-road capability. Multiple powertrain options are planned, including a standard gasoline engine and a plug-in hybrid (PHEV) variant. This aligns with Ram’s broader electrification strategy, as the brand moves toward offering more eco-friendly options across its lineup.
Pricing is expected to start around $40,000, making it slightly more expensive than some competitors at launch. However, given typical automotive price increases, this gap is likely to narrow by the time the 2028 Dakota hits dealerships.
Legacy and Future Outlook
The Dodge Dakota was Ram’s last foray into the mid-size truck segment before its 2011 discontinuation. The brand’s return to this market is a calculated move, leveraging a recognizable name and adapting to evolving consumer demand. The Dakota’s success will depend on its ability to offer a compelling combination of performance, technology, and value compared to established rivals.
The Dakota’s revival is not just a nameplate return—it’s Ram’s renewed commitment to the mid-size segment, promising a competitive player in a rapidly growing market.
