Team O’Neil, a renowned rally driving school in Dalton, New Hampshire, is again allowing participants to bid on seats in their popular rally courses. The unconventional approach—where students propose their own price—aims to make the high-performance driving experience more accessible.
Bidding Process and Course Details
The auction-style enrollment opens for a three-day or five-day rally school beginning February 2nd. Normally, these courses cost $5,100 and $8,500 respectively. This time, however, prospective students can submit any offer they deem fair, with the deadline being January 14th.
This isn’t the first time Team O’Neil has experimented with this system. A similar initiative last June drew over 100 bids for just 12 available spots, showcasing high demand. The school is open to creative proposals beyond just cash, including services or unique trades.
Beyond Monetary Offers
Past bids have included offers like heavy equipment operation, marketing assistance, and even long-term dental care. This reflects the school’s willingness to consider non-traditional compensation. The goal is to find value beyond immediate financial gain.
Course Content and Vehicle Options
The three-day course utilizes vehicles like the Ford Fiesta, Subaru Impreza, and BMW 3-series, while the five-day option expands to include turbocharged models such as the Fiesta ST and Subaru WRX. Participants will learn high-speed driving techniques on snow and ice, enhancing their control in challenging conditions.
Students are responsible for their own lodging and meals, except for lunch provided during the course. This ensures a focused learning environment while keeping costs manageable.
Why This Matters
The rally school’s open pricing model is a creative solution to making an expensive motorsport experience available to a wider audience. This approach bypasses traditional barriers like high tuition fees, opening doors for enthusiasts who may not otherwise afford it. The school’s willingness to accept non-monetary trades also highlights the value of skills and services in a niche industry.
Ultimately, this initiative demonstrates how alternative pricing strategies can foster accessibility in high-performance driving education.
