BMW is set to unveil its all-electric next-generation 3 Series, the i3 sedan, on March 18th. This launch is significant because it marks the revival of the i3 nameplate—previously used for a quirky, compact city car in the 2010s—and signals a major shift in BMW’s sedan design. It’s also the second model to be built on the company’s new “Neue Klasse” platform, following the iX3 electric SUV.
A Departure From Tradition
The i3 represents a clear break from the current 3 Series (G20 generation). BMW is adopting a sharper, more angular exterior design, reminiscent of classic models from the 1970s and ’80s. Key visual features include an illuminated “kidney” grille and diagonal LED daytime running lights, which are intended to become a defining characteristic of the Neue Klasse models.
Why this matters: BMW’s 3 Series has long been a benchmark for driving dynamics in the premium segment. The i3’s redesign suggests a deliberate move to stand out from competitors, particularly Tesla’s Model 3, while staying true to the brand’s heritage.
Performance and Technology
The i3 is engineered to deliver driving dynamics comparable to its petrol and diesel counterparts, thanks to BMW’s new Dynamic Performance Control software. It’s expected to launch in i3 50 xDrive trim, with an estimated output of 345kW (462hp) and 645Nm of torque.
- Charging: The Neue Klasse platform features an 800-volt electrical architecture, enabling DC fast-charging speeds up to 400kW.
- Range: BMW claims the iX3 has a WLTP range of around 800km (497 miles). The more aerodynamic i3 sedan is projected to exceed this.
- Interior: The i3 will feature BMW’s latest minimalist cabin, with a large 17.9-inch infotainment touchscreen and a reduction in physical buttons. This interior design is expected to roll out across future BMW models, including the next X5 and facelifted 7 Series.
What to Expect Next
Following the i3 sedan, a new 3 Series with combustion engines will also be released later this year. The i3 is also expected to spawn an all-electric M3 variant, which will coexist with a traditional six-cylinder M3.
The bigger picture: BMW plans to launch 40 new or updated models by the end of 2027, many adopting the Neue Klasse design language. The i3 will enter production in mid-2026, with global market availability anticipated by 2027.
The i3’s arrival confirms BMW’s commitment to electrification. The revival of the i3 badge and the aggressive design changes show a willingness to evolve while still honoring the brand’s legacy.
