Hongqi, China’s oldest automotive brand, is set to expand its lineup with the official debut of the P567, a high-performance off-road SUV. Scheduled for its public unveiling on April 24 at the Beijing Auto Show 2026, this new model represents a strategic move to capture a growing segment of the Chinese automotive market.
A Strategic Shift in a Competitive Market
The introduction of the P567 comes at a critical time for Hongqi. Data from China EV DataTracker reveals that the brand saw a 25.3% year-over-year decline in domestic deliveries during Q1 2026, totaling 75,235 vehicles.
To reverse this trend, Hongqi is pivoting toward the increasingly popular boxy, plug-in hybrid off-road SUV segment. This niche is currently dominated by players like BYD, GWM, and Chery, with Geely and GAC preparing to enter the fray. By launching a powerful EREV (Extended-Range Electric Vehicle), Hongqi aims to reclaim market share and diversify its portfolio beyond its traditional luxury and government-focused segments.
Technical Specifications: Power Meets Endurance
The P567 is built on an EREV architecture, a system designed to eliminate “range anxiety” while maintaining electric driving dynamics. Unlike a traditional hybrid, the internal combustion engine in this model acts solely as a generator.
- Powertrain: A 2.0-liter turbocharged engine powers a generator that charges the battery, which in turn drives four electric motors.
- Performance: The system delivers a massive 620 kW (831 hp) and 1,320 Nm of torque, enabling a 0–100 km/h sprint in just 4.5 seconds.
- Range: It offers an electric-only range of 280 km (CLTC) and a total combined range of 1,350 km.
- Off-Road Capability: To handle rugged terrain, the vehicle is equipped with differential locks on both the front and rear axles.
Design and Dimensions
Visually, the P567 adopts a rugged, “boxy” aesthetic characterized by a flat roofline, large plastic wheel arches, and a prominent vertical-bar grille. Its silhouette—complete with a rear-mounted spare tire/storage box and large side-view mirrors—echoes the traditional off-road look popularized by models like the GWM Haval H9.
Key Dimensions:
– Length: 5,135 mm
– Width: 2,050 mm
– Height: 1,950 mm
– Wheelbase: 2,900 mm
For comparison, the P567 is slightly more compact but wider and taller than BYD’s Fang Cheng Bao Bao 8 (Denza B8), positioning it as a substantial presence on the road.
Interior and Technology
Recent media tests of the prototype suggest a modern, tech-focused cabin. Notable features include:
– A large central touchscreen dominating the dashboard.
– A three-spoke steering wheel with an integrated gear shifter.
– Dual wireless phone chargers.
– Advanced driver assistance supported by a LiDAR sensor mounted on the roof.
While a naming competition previously suggested the name “Hongqi 1927” (referencing the creation of the Chinese Red Army), the official name remains unconfirmed and will be revealed alongside the vehicle in Beijing.
Conclusion
The P567 marks Hongqi’s aggressive attempt to pivot from a legacy brand into the high-growth electric off-road market. If successful, this high-output SUV could serve as a vital tool for the brand’s domestic recovery and its ongoing international expansion.
