The Breakdown:
Stellantis says it wants to fix Maserati’s future.
Two large E-segment cars are coming.
The real map drops in December.
Doubts about the Italian marque were loud lately. Stellantis just answered them with a new plan. Money. New products. Two fresh models for the badge.
The press release is clear: they intend to “strengthen the future.” Maserati gets tagged as a “pure luxury brand” again. The fuel for this revival? Two massive new vehicles. Details? Thin.
A full roadmap lands this December. The previous era, led by Carlos Tavares, was brutal. Sales collapsed by 57 percent last year. Maserati moved only 11,303 cars in 2024, followed by a dismal 11,124 in 2023.
Numbers bleed out the current lineup. Three models remain. Grecale, GranTurismo, McPura.
Space exists.
The Grecale starts at $85k, sitting as the entry point. The GranTurismo hits mid-tier at $145k. Its sibling, the GranCabrio, sits $8k higher. The McPura? An estimated $250k starter.
Maserati MCPura
Photo by: Maserati
Built in China?
Zero specifics on the incoming cars exist today. A recent leak changes the geography. Stellantis allegedly talks with Chinese partners.
Huawei and JAC are in the chat. The deal involves joint development.
JAC provides R&D. They build the cars.
Huawei provides the tech stack.
Maserati handles the design. They keep the branding control. The result is a car made in multiple flavors for different shores. Domestic China gets a sedan with “Maextro” badging. Price tags start at $100k.
Is a Chinese joint venture enough to save an Italian legend?
Work is already under way. The end of the year might bring more than a calendar.
The Take
Stellantis promises bold moves and fresh capital. The future looks… complicated. Two new cars join the family, sure.
They might not be Italian in the way purists expect.
The future of luxury is being written elsewhere.
